Innovation Horizons | From Spreadsheet to Story: Marketing Page
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We Care About Our Customer Experience

Check out some of our favorite data visualization stories down below!

Niall Brennan

President and CEO of the Health Care Cost Institute

“The mastery of data visualization skills and storytelling empowers researchers, analysts, and policymakers with the ability to effectively use data to influence important audiences. Andy Krackov’s course is an effective approach for learners to gain that sharper edge with simplicity, clarity, and impact.”

Rochelle Ereman

Community Epidemiology Program Manager for the County of Marin, California

“Through the years, Andy has helped our health department understand how to communicate data through stories in order to effectively reach local constituents. This was never more true than in the early days of the COVID-19 pandemic, when Andy volunteered his time to help us think through layout, color, and clarity for the graphs and dashboard we were using to report COVID-19 data to an understandably anxious public. Andy also provided very wise guidance on tools to use to create these visualizations. Andy will no doubt be able to similarly help your organization communicate data in impactful and interesting ways.”

Lorene Nelson

Associate Professor of Epidemiology and Population Health at Stanford Medical School and Faculty Research Director, Stanford Center for Population Health Sciences

“Andy has been terrific over the years in sharing his wisdom on data storytelling with Stanford faculty and graduate students, both through roll-up-your-sleeves workshops and lectures/panel conversations. Andy also has helped us apply these lessons to our work – for example, by offering guidance on how to design graphs and maps for an initiative to help California counties leverage data about COVID-19 and the social determinants of health. Andy has an inviting, engaging teaching style, and he’s passionate about helping local communities tell better stories through data.”

Lisa Simpson

MB, BCh, MPH, FAAP President and CEO AcademyHealth

“For too long, dissemination of, and impact from, high-quality research underachieves its potential due to ineffective connections with audiences that matter. In this novel data visualization offering, Krackov brings the art of science to life with skills, tools, and insights vital for any researcher striving for more impact. Unleashing the power of data through an image is a superpower we all need to strengthen.

Todd Park

Co-Founder and Executive Chairman Devoted Health

“Through this course, Andy Krackov shares essential insights from his decades of data storytelling mastery — in an incredibly accessible and practical way. It’s a great gift to anyone seeking to learn how to harness the power of data visualization to help communicate truth.”


Data Visualization Stories

Infant Mortality, by Race/Ethnicity

Infant Mortality, by Race/Ethnicity


Although very simple and unadorned in its presentation, it’s visualizations like these that helped me a couple of decades ago truly understand and appreciate the wide disparities that exist in too many health outcomes. It’s sobering to think that in California, as perhaps elsewhere in the United States, African American/Black infants are nearly three times as likely to die in their first year of life as white infants. Visualizations like these lay out the whole truth for us, and drive us to think about what we can do to help address these inequities.


Shiftworkers by the Numbers

Shiftworkers by the Numbers


Okay, I was admittedly on the team at Velir that helped create this data story. But it’s the communication firm, Purpose, that gets credit for what makes this data story stand out and why I’m so proud to have been part of the group that created this. To me, the purest form of data storytelling is where you can integrate data with stories about individuals who are experiencing what the facts show. Purpose had poignant videos and quotes at the ready that we could use to enrich this data story. As a result, we were able to create a data story that appealed to both the heart and the head.


You Draw It: Just How Bad Is the Drug Overdose Epidemic?

You Draw It: Just How Bad Is the Drug Overdose Epidemic?


Nearly every time I speak publicly about lessons I’ve learned over the years in communicating data, I show this very clever New York Times data game, where the reader has to guess the trend line for U.S. deaths for car accidents, guns, H.I.V., and drug overdoses. The audience with whom I’m playing this game will audibly gasp at the steep growth of drug overdose deaths. The fact that they played the game with me out loud – that is, that the New York Times turned this into an interactive exercise – makes this visualization so meaningful. It wouldn’t be nearly as special if the Times merely showed you the completed graph from 1968 through 2016.